Sport – EBU

Free-to-air sports coverage creates shared moments, builds social cohesion, and spurs cultural engagement.
Sport has the unique power to unite people and bind communities through shared experiences and emotions.
Access to sport—especially for those who can’t afford paywalled events—is so important that many countries legislate to ensure key sports are freely available on public service media channels.
Sport is a vital ingredient of the diverse content offering that reinforces the democratic values at the heart of EBU Members’ public service remit.
Our research has shown that sport contributes to the wellbeing of societies and that limiting access to it doesn’t serve the national interest.
The EBU is a firm advocate of the positive influence of sport and the importance of keeping it on public service media channels.
Our Sports Rights team applies the collective weight of the EBU Membership to acquire media rights to valuable sport content for the greater good.
Below, learn more about how the EBU and its Members lead groups and events to ensure sport’s continuing role at the heart of the public service offer.
Learn about how we secure media rights for some of the world’s best-loved sporting events.

Take a look at this brand new report covering the importance of sport to public service media (PSM) and the benefit PSM sports coverage brings to society.    Read about: How PSM sports coverage attracts large audiences to PSM services, contributing to social cohesion How PSM cover sports across their portfolio of linear and online services, also providing exposure to lesser-known sports  How strong PSM audience reach across linear and digital make them great partners for sports governing bodies  Don't miss the section that explores opportunities for PSM in sport in the 2020s, including women in sport, esports and sports documentaries. 
Stay ahead of the game and take a look at the latest research on sports and eSports. In our Sports and eSports Research Review, you'll find key learnings from the most recent studies on these topics. Sport is a key genre for many EBU Members, so understanding the latest sports trends is vital. Topics include sports markets dynamics, piracy, audience behaviours, and digital sports, including eSports. This report is part of our Research Review Series. Don't forget to check out our recent studies on News and Journalism,  Artificial Intelligence and Youth and Media. 
92% of our Members see gender equality in our sport coverage as an important issue. This new handbook is designed to help those looking for a strategy to address it. Exploring topics such as on-screen coverage, the under-representation of women in sport broadcasting and the portrayal of female athletes in the media, this report provides recommendations, inspiration and concrete case studies from public service media to help you drive change in your organization

Creating communities is what we do best. Find information about our related group and benefit from the support and knowledge sharing of your peers.
34th Sports Assembly
33rd Sports Assembly
AIDI Spotlight on the EBU's AI work
32nd Sports Assembly
28th Sports Assembly
Strong viewing figures for live TV hours at 2024 BMW IBU World Championships Biathlon
EBU Members Deliver Huge Audiences For Biathlon World Championships
EBU Members to deliver extensive live coverage of 2024 BMW IBU World Championships Biathlon
EBU launches Eurovision Sport streaming platform boosting free public access to live sport across Europe
Eurovision Sport and HYPE Broadcasting Innovation Program launch search for tech founders
Spice up your inbox with a quick overview of what's happening at the EBU. Every month, we select our very best news stories, publications and events.

The European Broadcasting Union is the world’s foremost alliance of public service media, representing over a hundred organizations worldwide. We strive to secure a sustainable future for public service media, provide our Members with world-class content through the Eurovision and Euroradio brands, and build on our founding ethos of solidarity and co-operation to create a centre for learning and sharing. Find out more about us.